Case Study: Gardyn achieves $10M Series A funding with Power Digital Marketing's PR strategy

Gardyn earns 787MM media impressions and $10M Series A with Power Digital Marketing

Gardyn, a newly launched in-home food growing system, faced the challenge of building awareness and credibility during the COVID-19 pandemic with a nearly non-existent online presence. Power Digital Marketing's PR arm, Covet, was tasked with scaling the brand and attracting new customers through strategic media attention.

Power Digital Marketing implemented a 360-degree PR strategy to position Gardyn as an industry leader and disruptor, elevating the founder's profile and highlighting the brand's environmental benefits. The solution secured 57 media placements and over 787 million impressions, exceeding KPIs by 423%. This successful campaign, which included awards from TIME Magazine, established Gardyn's credibility and directly led to a $10 million Series A funding round.

Gardyn