Case Study: Casper achieves global SEO-driven growth and $100M+ in sales with Power Digital Marketing

Casper drives 188% organic traffic growth and $100M+ in sales with Power Digital Marketing

Casper, an e-commerce mattress company, faced the challenge of competing in a $14 billion sleep industry dominated by large, well-known brands. As a startup with limited resources, they needed a strategy to increase search visibility, build brand awareness, and generate sales. They sought outside expertise and partnered with Power Digital Marketing for SEO, content marketing, and link building services.

Power Digital Marketing conducted a technical site audit and identified high-intent search terms to target. They crafted a content strategy around those terms and became Casper's primary SEO contact. This partnership supported Casper's international expansion and helped them achieve a 188% year-over-year increase in organic traffic. These SEO efforts contributed significantly to over $100 million in cumulative sales over two years.

Casper