Case Study: Berkshire Hathaway HomeServices California Properties Reaches 4.1M People with Power Digital Marketing

Berkshire Hathaway HomeServices California Properties reaches 4.1M people with Power Digital Marketing

Berkshire Hathaway HomeServices California Properties, a real estate brokerage, faced challenges in a hyper-competitive market where traditional marketing was no longer resonating. They sought innovative digital tactics to stand out, recruit agents, and attract buyers and sellers. They partnered with Power Digital Marketing to break through the noise.

Power Digital Marketing implemented a first-to-market strategy using its database of influencers and dynamic Facebook ads. The solution paired agents with relevant influencers to generate authentic social proof and utilized data-driven ads to target potential homebuyers. This approach reached 4.1 million people, generated over 147,000 engagements, and established the brand as a thought leader, directly resulting in home sales and increased leads for their agents.

Berkshire Hathaway HomeServices California Properties