Case Study: Alliant University boosts leads and converted leads with Power Digital Marketing

Alliant University boosts leads 33% with Power Digital Marketing

Alliant University partnered with Power Digital Marketing to accelerate the applicant pipeline for its flagship programs, including the Masters of Social Work. The challenge involved moving from a rigid marketing budget allocation to a more dynamic model to better capture demand and align with the university's evolving priorities.

Power Digital Marketing implemented a transformative demand generation strategy by shifting to a fluid budget model and refining the media mix based on audience research, which included incorporating TikTok. This data-driven approach, combined with refreshed creative assets to counter ad fatigue, resulted in a 33% year-over-year increase in leads and a 34% year-over-year increase in converted leads, surpassing pipeline forecasts while optimizing spend.

Alliant University