Case Study: Acai Brand boosts in-store sales with Power Digital Marketing

Acai Brand drives $2.8M in retail revenue growth with Power Digital Marketing

Power Digital Marketing was hired by a leading acai brand to drive revenue and retail growth for its fair trade organic products. The brand's challenge was to increase market penetration and in-store sales within select target markets.

Power Digital implemented a targeted paid advertising strategy, using market data like BDI and CDI to identify high-potential areas. They employed rigorous testing methods, including brand lift studies, to measure ad recall and optimize campaign performance. This solution drove significant results for the acai brand, including a $2.8 million increase in retail revenue and 17% year-over-year growth.