Case Study: a non-toxic makeup brand unlocks new customer growth with Power Digital Marketing

a non-toxic makeup brand drives 3.65 iROAS on YouTube Prospecting with Power Digital Marketing

A non-toxic makeup brand partnered with Power Digital Marketing to address its digital advertising challenges. The brand was experiencing rising costs per click and declining new customer acquisition due to an over-reliance on its returning customer base and an inefficient YouTube strategy.

Power Digital Marketing reoriented the brand's YouTube campaigns to prioritize reach and frequency, shifting the strategy from direct-response to proven incrementality. This approach, validated through matched market testing, resulted in a 3.65 iROAS from YouTube prospecting and a 2.26 iROAS from Google Demand Gen, successfully unlocking new customer growth and shifting media into profit drivers.