Case Study: a leading fitness app cuts CAC by 70% and doubles paid sign-ups with Power Digital Marketing

a fitness app cuts CAC by 70% and doubles paid sign-ups with Power Digital Marketing

The customer, a leading fitness app, faced challenges with plateauing user acquisition, escalating customer acquisition costs, and low customer lifetime value despite its status as a global leader. They sought the expertise of vendor Power Digital Marketing, which employed services including consulting, paid social, and PPC.

Power Digital Marketing implemented a solution that involved a strategic audience pivot for better creative alignment and the use of incrementality testing to invert the marketing funnel. This data-backed approach resulted in a 70% reduction in customer acquisition cost and doubled the number of paid sign-ups, setting the app on a new trajectory for growth and profitability.

Fitness App