Case Study: a B2B skincare device achieves $1.46M in YoY revenue growth with Power Digital Marketing

a b2b skincare device grows revenue by $1.8M with Power Digital Marketing

The customer, B2B Skincare Device, faced ambitious year-over-year revenue goals and operational constraints, including a slow start to 2024 and gaps in their data infrastructure. They turned to vendor Power Digital Marketing for consulting and paid media services to realign their strategy and optimize their sales funnel.

Power Digital Marketing implemented a data-driven solution that integrated HubSpot and Salesforce for superior visibility. They activated demand generation campaigns on Google and Meta, leveraging performance-driven influencer content. This strategy resulted in the business closing the year at $10.8 million, exceeding its revenue goal and achieving a $1.8 million YoY increase. Additionally, the sales cycle was reduced by 35 days for 85% of paid media leads.