Case Study: Delta expands into multi-asset tracking with Powens Open Finance

Delta grows assets tracked to $1.5B with Powens

Delta, an all-in-one investment tracking app, faced the challenge of evolving beyond its crypto-only origins to become a comprehensive multi-asset tool. The traditional finance ecosystem lacked standard APIs, making it difficult to automatically import users' wealth and asset data at scale. To solve this, the customer turned to vendor Powens and its Open Finance solutions to access this data without building complex connectors in-house.

The solution implemented by Powens used its Wealth product to automatically import user data from over 168 institutions globally. This provided users with an easier way to manage their portfolios and gave Delta richer, real-time insights. The results were significant: the app now tracks approximately $1.5B in assets, and the percentage of users tracking traditional assets beyond crypto jumped from 5% in 2021 to 35% in 2022. Powens' integration simplified the user experience and helped build user trust in securely sharing their financial data.

Delta