Case Study: Messe München achieves a bold, brand-aligned intranet relaunch with Powell Software

Messe München boosts intranet views 87.7% with Powell Software

Messe München, a leading trade fair organizer, faced the challenge of rebuilding its outdated intranet amidst an ongoing corporate rebranding. The project required creating a visually distinctive and intuitive platform on a new technology stack while core brand elements, like the final color palette, were still being defined. Partnering with vendor Powell Software and using their Powell Intranet add-on for SharePoint Online Modern, the goal was to deliver a completely new digital workplace that would be immediately recognizable to its 624 employees.

Powell Software implemented a solution focused on a strong visual identity and clean information architecture. Through iterative prototyping, they created a minimalistic yet structured intranet with bold landing page elements, distinct templates, and intuitive navigation. The result was a significant increase in user engagement, with page views rising by 87.7% after launch and total views reaching 81,000, a 36.9% overall increase in activity. The new intranet became a daily companion for employees, greatly improving information discoverability and easing their daily work.

Messe München