Case Study: SnapRetail achieves stronger sales and marketing alignment with Postwire

SnapRetail - Customer Case Study

SnapRetail, a marketing automation provider for independent store owners, faced a marketing-and-sales disconnect: the sales team struggled to find current, approved content for nurturing prospects, while marketing had trouble keeping materials organized and trackable. Before Postwire, the team relied on an intranet and Google Docs, which led to outdated files, repeated content requests, and inconsistent branding.

Using Postwire, SnapRetail built a central content library that marketing could manage and sales could quickly turn into personalized pages for prospects, complete with tracking links and viewing insights. The result was better marketing-sales alignment, faster content sharing, more engaged prospects, and more demo bookings; SnapRetail also reported that 20% of prospects who viewed certain content pieces became subscribers.

SnapRetail

Zach Lancia

Marketing & Search Analyst