Case Study: Healthways drives more engaged prospect relationships with Postwire

Healthways - Customer Case Study

Healthways, the largest independent global provider of well-being improvement solutions, wanted to make its sales outreach more engaging by sharing educational content with prospects more consistently. Before Postwire, reps often relied on ad hoc emails, so relevant material was not always delivered in a personalized way.

Healthways selected Postwire as a centralized content-sharing tool to organize and distribute relevant articles, reports, and thought leadership to prospects. With Postwire, sales and marketing could tailor content and messaging more effectively, helping reps start better dialogues and nurture relationships; one rep reported being able to have authentic conversations with 3x more people. The solution also improved efficiency and was later rolled out to account management as a replacement for newsletters.

Healthways

Chuck Eberl

Chief Marketing Officer