Case Study: Nomatic achieves a hyper-segmented, profitable SMS program with Postscript

Why Nomatic Left Attentive to Build a Hyper-segmented and Profitable SMS Program

Nomatic, a maker of high-quality travel gear, needed a more ecommerce-savvy SMS strategy after discovering Attentive didn’t offer the targeting or automation they required. Online Revenue and Marketing Manager Russell Steed found Attentive’s limited automation triggers and segmentation filters prevented the hyper-relevant messaging Nomatic wanted, so they switched to Postscript, a Shopify-specific SMS platform.

Postscript worked with Nomatic (including CSM Steadman) to implement a hyper-segmented program using Postscript’s 26 Shopify-specific automation triggers, 35 segmentation filters, and a Justuno integration for popup capture. The results: 47,000+ compliant subscribers in 10 months, a 37x average ROI, $33 earnings per message on cart abandonment automations, and popup phone captures rising from ~70–80 to 100–200 per day — all while spending less on SMS.

Nomatic

Russell Steed

Online Revenue and Marketing Manager