Case Study: Three Ships Beauty achieves 2X earnings per message with Postscript

Three Ships Beauty Gets 2X Earnings Per Message with Postscript

Three Ships Beauty, a Canada‑based DTC skincare brand that recently expanded into the U.S. (Whole Foods and Target), needed a scalable way to connect with customers while lacking dedicated SMS resources. They partnered with Postscript to launch an SMS program and relied on a dedicated Customer Success Manager to set up automated, conversational messages and prioritize the channel without a full‑time internal owner.

Working with Postscript, Three Ships Beauty launched abandoned‑cart and outreach flows within a week and used customer feedback, fewer targeted messages, and iterative A/B testing to optimize performance. The program nearly doubled Earnings Per Message from $4.62 to $8.71, raised abandoned‑cart click‑through rate to 22.3% and achieved a 47.6% conversion rate, with ongoing Postscript support helping sustain and scale results.

Three Ships Beauty

Lillie Sun

Head of Growth and DTC