Case Study: REDCON1 achieves 113x ROI and doubles subscribers with Postscript

REDCON1 sees 113X ROI with Postscript

REDCON1 is a rapidly growing sports supplement brand sold in 80+ countries and major retailers. They were seeing limited subscriber growth from pop‑ups and needed a more effective direct‑response channel, so they switched to Postscript’s SMS marketing solution to build a stronger opt‑in and retention strategy.

Using Postscript, REDCON1 added keywords and checkout opt‑ins, implemented intentional segmentation (e.g., excluding recent purchasers), targeted lifecycle messaging, and used storytelling in campaigns. With Postscript they doubled their subscriber list in one year, achieved a 113x ROI on SMS, sustained 8%–26% campaign conversion rates, low unsubscribe rates, and made SMS one of their highest‑return channels.

REDCON1

Ryan Monahan

Chief Marketing Officer