Case Study: Redline Steel achieves a 48% average click‑through rate and $350K/month in SMS revenue with Postscript

Pioneering SMS Best Practices to Earn 48% Average Click Through Rates

Redline Steel, a veteran-owned custom home decor manufacturer, needed an SMS partner that could scale their program with robust filtering, deep Shopify-app integrations, and hands-on ecommerce expertise. They chose Postscript's SMS marketing platform to provide the advanced segmentation, automations, and keyword-driven list growth required to reach highly targeted customers.

Postscript delivered with features like 9 keywords (generating 125,000+ subscribers), seven live automations, and campaign-level segments, plus integrations with Klaviyo, Gorgias, CartHook & Zipify OCU, and Justuno. The result: $350K in monthly SMS revenue, a 48% average campaign click-through rate, and a 0.2% unsubscribe rate, along with ongoing support that Redline Steel credits for scaling their SMS channel.

Redline Steel

Colin Wayne

Chief Executive Officer