Case Study: NuSkool achieves 13,004 purchases and a 25.5% SMS conversion rate with Postscript

New SMS funnel leads to 13,004 purchases for NuSkool

NuSkool, maker of the MCT Bar, faced a clunky mobile checkout that hampered conversions when they relied on email capture. Working with electriQ marketing, they switched to SMS capture using Postscript to simplify the mobile purchase path and reduce the number of clicks required to buy.

Postscript’s reply and recharge tools enabled post-purchase segmenting, conversational reply-to-buy campaigns, and a content-first approach, which streamlined checkout and follow-up messaging. The result: 13,004 purchases attributed to SMS, a 25.5% conversion rate on SMS campaigns and a 7% repeat purchase rate, demonstrating clear lift in conversions and customer value driven by Postscript.

NuSkool