Case Study: Luxor Linens achieves 45x ROI and $13.5K first-month mobile revenue with Postscript

Luxor Linens sees high ROI from SMS marketing

Luxor Linens, a leading home textiles provider of luxury bedding sets and bath pieces, was struggling with low mobile conversion rates and poor customer retention and couldn’t reliably reach shoppers. They engaged Postscript to deploy SMS marketing, including both automations and targeted campaigns.

Postscript implemented SMS automations (welcome series, abandoned cart, shipping notifications) and targeted campaigns for new product launches and promotions, driving $13.5K in revenue in the first month from just 2K subscribers, generating over $7 per message from abandoned carts, and delivering a 45x ROI while boosting mobile sales and retention. Postscript’s support and quality control also helped optimize performance and conversion.

Luxor Linens

Michael Nusinkis

Founder