Case Study: Buttercloth achieves $72K+ revenue and 4,500+ subscribers in 30 days with Postscript

Launching a Top 3 Marketing Channel During the First 30 Days of SMS

Buttercloth, known as "The World’s most comfortable shirt," needed a way to convert more website visitors after explosive growth and a Shark Tank debut. They turned to Postscript’s text message marketing solution (implemented with MuteSix) to build SMS as a top acquisition channel quickly.

MuteSix set up Postscript-powered Welcome Series, Abandoned Cart, and loyalty automations, and SMS became one of Buttercloth’s highest-ROI channels. In 30 days Postscript drove $72,000+ in revenue, added 4,500+ subscribers, delivered 19.7% CTR and a 47.2% cart recovery rate on clicked texts, earned over $22 per message, and generated $17k+ in automation revenue (with 59 new subscribers and $1.3k in sales on day one).

Buttercloth