Case Study: Shop Miss A converts out-of-stock shoppers into $100K+/month SMS revenue with Postscript

How Shop Miss A turns out of stock products into new revenue opportunities with Postscript

Shop Miss A, a value-driven beauty retailer founded by Jean Baik, faced the challenge of not leveraging SMS while competitors were using the channel effectively. In 2021 they chose Postscript and joined Postscript Plus to get expert help launching and scaling their SMS program.

Postscript implemented a full SMS strategy—helping Shop Miss A set up 21 targeted automations, robust segmentation, and the Back in Stock list‑growth automation—while providing hands‑on support through Postscript Plus. The results: Shop Miss A now earns over $100,000 in monthly attributed SMS revenue; Back in Stock drove 11.5% of new subscribers in 30 days, became their third most effective acquisition channel, and delivered 55% more revenue per message than email ($2.55 EPM vs $1.64).

Shop Miss A

Jean Baik

Co-Founder and Chief Merchandising Officer