Case Study: Molly Green achieves $160K monthly SMS revenue with Postscript

How Molly Green collects SMS subscribers in-store, contributing to $160k monthly revenue from SMS

Molly Green is a family-owned, sustainable clothing retailer with six locations that wanted to turn in-store foot traffic into a measurable digital channel. After trying two prior vendors, Marketing Director Laura Foster selected Postscript as their SMS platform to build a mobile audience and better engage shoppers both in stores and online.

Using Postscript, Molly Green deployed in-store signage, staff-driven signups, and targeted list segmentation to convert shoppers into subscribers and tailor holiday campaigns. The program grew to 16,000+ subscribers (adding hundreds monthly), achieved $80.30 EPM on an opt-in keyword at one location, and drove roughly $160k in attributed revenue during a 30-day pre-holiday period — all powered by Postscript.

Molly Green

Laura Foster

Director of Marketing and Media