Case Study: Lotus and Luna achieves 18X list growth and 60%+ conversion rates with Postscript

How Lotus and Luna Grew their List 18X and Achieved Conversion Rates Over 60% with Postscript

Lotus and Luna, a social‑impact apparel brand that employs over 300 artisans in northern Thailand, needed to scale customer acquisition and revenue beyond their email program. After testing SMS on Klaviyo, they implemented Postscript’s SMS platform for Shopify in September 2021 to build a high‑performing, mobile‑first subscriber base and make SMS a primary marketing channel.

Postscript’s onboarding team delivered a mobile‑first signup popup, automated flows (including cart abandonment) and hands‑on training to enable conversational, two‑way messaging. The impact was rapid and measurable: list growth of roughly 18x (from ~800 to >15,000 in the first year), 6,000+ new subscribers per month on average, 90%+ open rates, $195K attributed revenue in the first 30 days, a top flow that generated $85K with >60% conversion, $20 revenue per SMS subscription, and exceeded short‑ and long‑term revenue goals — all achieved with Postscript.

Lotus and Luna

Hogan Burrell

Marketing Director