Case Study: Kopari achieves sell-out in hours with Postscript

How Kopari sold out a new product in hours with Postscript

Kopari, a sustainable beauty brand known for coconut-oil–based deodorants, hair and body products, needed a better way to connect with VIP customers and drive sell-through for new launches without overwhelming subscribers. Head of Retention Lanie Depasquale partnered with Postscript to test SMS marketing (with ReCharge integration) as a careful, opt-in channel for promotions, shipment updates, and VIP access.

Using Postscript’s SMS platform—leveraging reply-to-buy/skip functionality, treating SMS as its own intimate channel, and running targeted VIP and segment-specific campaigns—Kopari sold out two new Coconut Melt scents in a matter of hours. Postscript’s solution delivered clear results: 54,000+ compliant subscribers, a 9.3X average ROI, $4.75 EPM on abandoned cart automation, and the brand’s highest revenue-generating text message to date.

Kopari

Lanie Depasquale

Head of Retention