Case Study: Kinfield achieves an 87% customer preference for paper packaging with Postscript

How Kinfield Used Postscript to Discover an 87% Majority in Customer Packaging Preferences

Kinfield, a clean, sustainably-designed skincare company, faced an internal debate over whether to package a new product in a recyclable paper tube or a durable plastic stick. To get direct customer input and the reasons behind their choices, Kinfield partnered with Postscript to run an SMS Keywords feedback campaign.

Using Postscript’s SMS platform, Kinfield asked customers to text PAPER or PLASTIC and followed up with prompts for why they chose each option; 87% of respondents voted for paper. Postscript’s campaign and automations delivered a clear, measurable result and sparked one-to-one conversations and community engagement Kinfield can leverage in product development and future outreach.

Kinfield

Nichole Powell

Chief Executive Officer