Case Study: J Skis achieves one-third inventory sell-through in a single month with Postscript

How J skis sold one-third of their inventory in a single month using Postscript

J Skis, an award-winning direct-to-consumer ski brand known for handmade limited runs, needed a fast, high-impact way to drive sales for major product launches. With Marketing Manager Taylor Bibaud under a tight timeline, agency partner Ecom Growers recommended Postscript, and J Skis implemented SMS marketing via Postscript to complement email and social efforts.

Using Postscript’s SMS platform (including Postscript Responses), J Skis ran monthly giveaway signups, a ski-finder form, and deeply segmented launch messages — one segment achieved a 72.3% CTR. The program drove almost 6,000 subscribers in month one and over 25,000 in 15 months, sold 1,700 pairs in a launch that cleared one‑third of inventory, and produced 150% growth in a single campaign month, with the team handling up to ~800 inbound responses after sends. Postscript’s tools and support were credited as key to that performance.

J Skis

Taylor Bibaud

Marketing Manager