Case Study: Gearbunch achieves $8.1K in 24 hours and 17.2x ROAS with Postscript

How Gearbunch Generated 8.1k in 24 Hours

Gearbunch is a women’s clothing brand that produces hand-sewn, on-demand apparel. Facing declining email engagement and a need to better retain mobile users who were acquired through Facebook, Gearbunch partnered with Postscript to reach customers directly on their phones using Postscript’s SMS and MMS platform.

Using Postscript to run promotional SMS/MMS campaigns (e.g., Singles Day and BFCM), Gearbunch generated $8.1K in 24 hours, achieved a 17% click-through rate and $0.65 earnings per message, and saw dramatic campaign-level results — during BFCM a $4K Postscript campaign drove over $69K in sales for a 17.2 ROAS. Postscript’s SMS platform delivered measurable lift in engagement and revenue for Gearbunch.

Gearbunch

Dan Nikas

Founder