Case Study: Fanjoy (creator-focused ecommerce marketplace) achieves 5x Earnings Per Message with Postscript Plus (Postscript's SMS platform)

How Fanjoy increased Earnings Per Message by 5x with Postscript Plus

Fanjoy, an ecommerce marketplace that helps creators sell customized merchandise, needed a better way to reach its Gen‑Z audience and move shoppers through the customer journey. With limited SMS experience, Fanjoy evaluated platforms and chose Postscript to launch an SMS program in 2020 and later adopted Postscript Plus for hands‑on, expert support.

Using Postscript Plus, Postscript helped Fanjoy implement personalized copywriting and data‑driven automations (notably a split Abandoned Cart flow for new vs. repeat customers and an improved Welcome Series). The changes drove measurable gains: repeat‑customer Earnings Per Message rose 5x (from $0.96 to $4.80), Click‑Through Rate increased to 17.2% (from 8.7%), and Abandoned Cart Conversion Rate jumped from 21.2% to 47.4%.

Fanjoy

Deniz Aydogan

Digital Marketing Manager