Case Study: Death Wish Coffee achieves 64X ROI on product launches with Postscript

How Death Wish Coffee Company uses Postscript to drive consistent 64X ROI through product launches

Death Wish Coffee, a bold specialty‑coffee brand known for the “World’s Strongest Coffee,” needed a reliable way to reach its most engaged shoppers and drive revenue from product launches. To complement Klaviyo email efforts, Death Wish Coffee turned to Postscript for SMS marketing to deliver timely, brand‑forward messages about new drops and cultivate a community of repeat buyers.

Using Postscript SMS with targeted segments, creative launch messages, and QR code signups, Death Wish Coffee personalized product releases and partnered the channel with email to own customer data. The results with Postscript were strong: some campaigns hit 57% CTR, the zodiac mug launches achieved an average 64x ROI, and the program grew to over 42,000 compliant subscribers in 18 months—helping convert shoppers into loyal customers.

Death Wish Coffee

Kelly Spencer

Digital Marketing Specialist