Case Study: Cloudy achieves 16% abandoned-cart recovery and builds customer trust with Postscript

How Cloudy Uses Postscript to Recover 16% of Abandoned Carts While Building Customer Trust

Cloudy, a sleep and relaxation products brand founded by John Robb, faced the challenge of turning browsers into buyers and building customer trust through direct communication. To solve this, Cloudy adopted Postscript’s SMS platform (with Zendesk integration for support) to establish a direct line to subscribers for both marketing and customer service, aiming to recapture abandoned carts and boost lifetime value.

Using Postscript, Cloudy executed varied email vs. SMS messaging, offered SMS-based customer support, and used Segments and prefilled cart links to tailor messages for customers and prospects. The results were strong: 133,000+ compliant subscribers in seven months, an average 12x ROI over that period, and recovery of 16% of abandoned carts — demonstrating the measurable impact of Postscript’s SMS solution.

Cloudy

John Robb

Founder