Case Study: Beast & Buckle achieves a 21.8% SMS review submission rate with Postscript

How Beast & Buckle gets 21% review submission rates over SMS

Beast & Buckle, a DTC brand selling reversible dog harnesses, collars, and leashes, wanted a more personal, memorable way to connect with customers and collect authentic product reviews. They partnered with Okendo and leveraged Postscript’s SMS platform to move one‑on‑one communication into text, using SMS as their primary marketing channel to drive engagement and post‑purchase feedback.

Using Postscript SMS campaigns integrated with Okendo, Beast & Buckle sent review links and promotional messages that turned subscribers into brand advocates. The program achieved a 21.8% review submission rate from SMS review links, a 2.21% overall click‑through rate, an average product rating of 4.91 stars, and a 4% purchase rate from review‑reward promotions — demonstrating Postscript’s role in boosting reviews, loyalty, and repeat sales.

Beast & Buckle

Stewart Anderson

Founder