Case Study: Bailey's Blossoms achieves $100,000+ monthly revenue with Postscript

How Bailey's Blossoms Earned $100,000+ Monthly With Text Marketing

Bailey’s Blossoms, a retailer of trendy, affordable infant and toddler clothing and accessories, faced declining email open rates and disruption from changes to Facebook’s Messenger platform. To find a sustainable way to reach fans, Bailey’s Blossoms partnered with Postscript to test SMS/text marketing as a new revenue channel.

Postscript helped Bailey’s Blossoms quickly build a compliant SMS list (45,000+ subscribers in 7 months) and deployed one‑click mobile popups for pre-filled opt‑ins to drive high subscriber growth; they used texts for new product updates and abandoned cart reminders. The results: consistent +27x ROI each month, $100,000–$150,000+ in sustained monthly revenue after just three months, and a 6¢ metric reported, demonstrating Postscript’s measurable impact.

Bailey’s Blossoms

Erin Hooley

Owner