Case Study: Avara achieves $100K in 30 days with Postscript SMS

How Avara went from 0 SMS experience to +$100k in revenue in 30 days

Avara, a rapidly growing women’s clothing brand founded by Emily Wickard, needed a way to add a personal, high-performing SMS channel to their marketing mix but had zero prior SMS experience. Marketing managers Taylor Sparks and Anna Huff evaluated platforms for flexible pricing, deep segmentation, and robust automations and selected the Postscript SMS platform to launch their program.

Using Postscript’s SMS platform and pop-up signup tools, plus hands-on support through trial and onboarding, Avara deployed segmented campaigns, timing experiments, and targeted automations. The results with Postscript were immediate: ~1,000 new subscribers per month, $34.99 earnings per message on their main keyword, and over $100K in attributed revenue during their 30-day trial, driven largely by desktop pop-up signups and optimized send times.

Avara

Anna Huff

Marketing Associate