Case Study: Grunt Style achieves $500K+ in SMS sales in the first 30 days with Postscript

Generating Half a Million in Sales in Their First 30 Days of SMS

Grunt Style, a leading patriotic apparel brand, wanted to build a high-performing mobile revenue channel without compromising user experience or cannibalizing email revenue. To do this they partnered with Postscript’s SMS/text-marketing platform (and agency partner MuteSix) to launch a compliant, scalable text strategy and rapid subscriber collection program.

Postscript helped implement opt-in channels, welcome series, abandoned-cart automation and targeted campaigns; the results were immediate — $100,000+ in revenue within two weeks and $650,000+ within 45 days, 50k+ SMS subscribers in 45 days, abandoned-cart texts achieving 25% click-throughs and a 45% cart recovery rate on clicked texts, and over $4 in revenue per text sent. Postscript’s security and compliance setup enabled fast onboarding and drove the substantial incremental mobile revenue Grunt Style needed.

Grunt Style