Case Study: Curie achieves 46% conversion rate with Postscript

Curie gets 46% conversion rate with Postscript

Curie, a fast-growing personal care brand sold online and in over 300 stores, faced a challenge turning gym and fitness studio foot traffic into paying customers. Founder and CEO Sarah Moret partnered with Postscript to roll out SMS marketing — including a text-to-buy CTA and direct Shopify integration — to capture and convert trial users on the spot.

Postscript’s SMS solution was added to studio signage and used sparingly for high-value messages; the easy Shopify integration made setup simple. The results speak for themselves: on a single "Curie Day" SMS campaign Curie saw an 8% click-through rate and a 46% conversion rate, with a low unsubscribe rate — outcomes Curie attributes to Postscript’s approach.

Curie

Sarah Moret

Founder and CEO