Case Study: BombTech Golf achieves 47.5% more revenue with Postscript

Combining Email and Sms to Increase Store Revenue by 47%

Ecom Growers, a marketing agency for the direct-to-consumer brand BombTech Golf, sought a cost-effective strategy to drive substantial incremental revenue beyond their successful email campaigns. They partnered with the SMS marketing vendor Postscript to explore how text messaging could enhance their marketing performance.

By implementing Postscript, the agency ran a product launch campaign using a combination of email and cost-efficient plain SMS texts that included a discount code for urgency. This strategy, facilitated by Postscript, generated a 30% SMS click-through rate, a 99x return on SMS spend, and a 47.5% increase in revenue from the campaign, making it one of the highest revenue days in the company's history.

Ecom Growers

Chris Maroney-Petitt

Co-Founder