Case Study: Apothékary achieves 75% click-through rate with Postscript conversational SMS

Apothékary Achieves 75% Click-Through Rate with Conversational SMS

Apothékary, the world’s first plant‑based farmacy, wanted to diversify beyond email and paid ads but was wary of the time commitment SMS might require. In fall 2021 they adopted Postscript’s SMS platform—using its templates, automations and integrations—to add conversational text messaging into their marketing mix while keeping workload manageable.

Leveraging Postscript’s out‑of‑the‑box templates, trigger‑based automations and Gorgias integration for two‑way support, Apothékary ran conversational campaigns and abandonment flows that produced strong, measurable results: $8.35 EPM and a 278X ROI on add‑to‑cart abandonment, a nearly 75% click‑through rate on a VIP campaign, and a 4.5% increase in SMS‑attributed revenue over 30 days.

Apothékary

Katie Magnus

Senior Marketing Manager