Case Study: WINPRO Pet reaches more customers and drives strong ROAS with PostPilot direct mail

WINPRO Pet Uses Direct Mail to Reach All Its Customers

WINPRO Pet, a maker of natural supplements for dogs, faced high and unpredictable customer acquisition costs from digital advertising. The brand needed a more reliable and cost-effective way to maximize its marketing investments and plug the "leakage" in its customer funnel. They turned to the vendor PostPilot and its direct mail services to address this challenge.

Using PostPilot, WINPRO implemented automated direct mail campaigns for retention and winbacks. One standout campaign targeted VIPs who hadn't purchased in 120 days, achieving a remarkable return on ad spend (ROAS) of over 15x. In another effort, a postcard campaign sent to customers who didn't open a promotional email delivered an 8x ROAS. WINPRO's president praised PostPilot for providing an inexpensive and highly effective channel that consistently reaches nearly all of their customers.

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