Case Study: VKTRY Gear automates revenue growth with PostPilot

VKTRY Gear drives up to 10.75x iROAS with PostPilot

VKTRY Gear, a maker of performance insoles, sought to enhance its marketing by communicating with customers across every channel and driving incremental revenue. They partnered with PostPilot to implement a direct mail solution that integrated seamlessly with their existing Klaviyo software, allowing for highly targeted automations.

PostPilot enabled VKTRY Gear to automate postcard campaigns for both retargeting cart abandoners and winning back lapsed customers. This strategy provided a physical touchpoint that complemented their digital efforts. The results were substantial, with retargeting campaigns achieving up to a 6.03x incremental ROAS and automated winback campaigns driving up to a 10.75x return. PostPilot helped VKTRY Gear add a substantial new pillar to its marketing strategy.

VKTRY Gear