Case Study: Urbani Truffles Wins Back VIP Customers with PostPilot

Urbani Truffles wins back VIPs with PostPilot and drives 1,518% ROI

Urbani Truffles, a luxury food retailer, faced a significant challenge when Apple's iOS privacy updates reduced the effectiveness of their online ads, making it difficult and costly to re-engage their high-value lapsed customers. They partnered with the vendor PostPilot to solve this problem.

PostPilot implemented an automated direct mail solution using postcards. This channel allowed Urbani to reach customers who were unsubscribed from emails and unreachable online. Their campaigns, which featured personalized offers and QR codes, yielded an extraordinary 1,500% ROI on the first campaign and a 1,700% ROI on a subsequent one, successfully winning back valuable VIP customers.

Urbani Truffles