Case Study: TravelPro drives BFCM revenue and customer reactivation with PostPilot direct mail

TravelPro drives 15x+ ROAS on checkout abandonment postcards with PostPilot

Travelpro, a luggage brand, wanted to maximize its Black Friday Cyber Monday reach and revenue without overloading customers' inboxes. Their partner, BMO Media, implemented a direct mail solution powered by PostPilot to retarget and retain customers.

PostPilot was used to send postcards to checkout abandoners and welcome new customers via Klaviyo flows. They also targeted unreachable customers who had unsubscribed from email. This strategy drove substantial revenue at a high return on ad spend, with some segments achieving over a 20x ROAS. As a result, direct mail became a permanent fixture in Travelpro's owned marketing stack.

TravelPro