Case Study: The Beard Struggle boosts retention and ROI with PostPilot

The Beard Struggle drives 6.1x–15x ROI with PostPilot

The Beard Struggle, a beard care brand, faced the common ecommerce challenge of cutting through digital noise to improve customer retention. They partnered with PostPilot to implement a programmatic direct mail service as a new marketing channel to reach customers in a more personal and tactile way.

PostPilot's solution involved automated postcard campaigns triggered by customer behavior, including winback automations and offers for a VIP loyalty program. The results were uniformly strong, with all campaigns achieving a minimum of 6x ROI. Specific programs like the Brand Viking loyalty postcards drove over a 15x return on investment, successfully helping The Beard Struggle build deeper customer relationships and increase lifetime value.

The Beard Struggle