Case Study: Taylor Stitch achieves 10x+ ROI and automated retention revenue with PostPilot

Taylor Stitch Automates Retention and Revenue with PostPilot

Taylor Stitch, a responsible shirting and apparel brand, wanted to add a direct mail channel without the massive budget and long lead times of traditional catalogs. In 2022, the team brought in PostPilot to test one-off direct mail campaigns and build a new customer touchpoint beyond paid media and email.

Using PostPilot’s direct mail platform, Taylor Stitch launched holiday postcard campaigns and programmatic retention automations for evergreen customer segments, including winback mailers for shoppers who had bought twice but then went 90 or 180 days without purchasing. The result was strong performance across the program, with most campaigns delivering 10x+ ROI and automated winback campaigns reaching 15x+ ROI per campaign, while some winning tests drove 30–50% incremental lift.

Taylor Stitch

Luke McAlpine

VP of Brand