Case Study: Roswell NYC powers high-ROI direct mail programs with PostPilot

Roswell NYC powers direct mail programs with PostPilot and drives up to 12.6x ROAS

Roswell NYC, an award-winning full-service agency, partnered with PostPilot to power direct mail programs for its diverse portfolio of ecommerce brands. The challenge was to effectively reach and re-engage customers who were unsubscribed from email or were non-buyers, segments that are often difficult to target through digital channels alone.

Using PostPilot's services, including MailMatch to find addresses for email subscribers, Roswell implemented targeted postcard campaigns for various brands. The solution drove significant returns, with campaigns for clients like Medik8 and Hallelujah Diet achieving ROAS as high as 11.7x and 12.6x. PostPilot enabled the agency to successfully win back lapsed customers and convert warm leads into first-time buyers, delivering high-ROI incremental revenue across multiple verticals.

Roswell NYC