Case Study: Red Land Cotton boosts retargeting and retention revenue with PostPilot

Red Land Cotton drives 13.5x ROAS with PostPilot

Red Land Cotton, a home and garden brand, faced challenges with declining email open rates and rising SMS costs. They partnered with PostPilot to find a more reliable channel for customer retargeting and retention.

PostPilot implemented a direct mail program featuring automated welcome postcards, winback campaigns targeting lapsed customers, and personalized birthday cards. These tactics delivered exceptional results, including a 9x return on ad spend (ROAS) from welcome postcards and a remarkable 13.5x ROAS from a campaign targeting customers who hadn't purchased in over 950 days. PostPilot successfully provided Red Land Cotton with a highly effective new marketing channel.

Red Land Cotton