Case Study: Promix boosts retention and converts unsubscribers with PostPilot

Promix boosts winback and retention ROAS to 20x+ with PostPilot

Promix Nutrition, a health and fitness supplements brand, faced the challenge of reactivating customers who had unsubscribed from email and SMS marketing, as well as converting one-time buyers into multi-buyers. They partnered with the vendor PostPilot to use direct mail postcards to reach these otherwise unreachable segments of their customer base.

Using PostPilot, Promix implemented several targeted direct mail campaigns. These included sending postcards to win back lapsed VIPs and customers unsubscribed from email, adding postcards to their abandoned cart flow, and sending automated handwritten birthday cards. As a result, PostPilot helped Promix achieve exceptional returns, including over a 20x ROAS for reactivating unsubscribed customers and specific campaign ROAS figures ranging from 5x to 10x.

Promix