Case Study: Pourri Achieves a 10% DTC Revenue Lift with PostPilot

Pourri Smashed Its Black Friday Goals with PostPilot

Pourri, the home fragrance brand known for Poo-Pourri, Pet-Pourri, and Home-Pourri, was looking for a more cost-effective way to drive holiday sales as digital ad costs rose and performance became less predictable. Ahead of the 2022 Black Friday/Cyber Monday season, the brand needed a channel that could quickly reach high-intent customers with timely offers and seasonal promotions.

Pourri partnered with **PostPilot** to launch its first postcard direct mail campaign, using personalized mailers, QR codes, and targeted offers for past customers. The campaign became Pourri’s best-performing Black Friday channel, driving about a **10% incremental lift in revenue** and delivering a **4.5x blended ROAS**. PostPilot also made the process fast and seamless, helping the brand get postcards live in just a few days.

Pourri