Case Study: Morris 4x4 Center boosts retention and beats email 18:1 with PostPilot

Postcards Outperformed Email 18.5 to 1 for Morris 4X4

Morris 4x4 Center, an online retailer of Jeep parts and accessories, faced a critical challenge in customer retention. With tight margins, the company's profitability depended on turning one-time buyers into loyal, repeat customers. Their existing email program was failing to engage over 85% of their customers, leaving a significant amount of potential revenue unrealized as customers defected after their initial purchase.

Partnering with PostPilot, Morris 4x4 implemented a personalized postcard win-back campaign targeting lapsed customers. The solution, which was automated for ongoing use, proved dramatically more effective than email. PostPilot's direct mail campaign generated a 680% ROI and converted customers at a rate 18.5 times higher than the email campaign, ultimately producing nine times more revenue from a much smaller segment of customers.

Morris 4x4 Center

Michael Bernard

Vice president