Case Study: Portland Leather Goods drives 8 figures in revenue with PostPilot direct mail

Portland Leather Goods Bags 8 Figures with Full-Funnel Programmatic Direct Mail

Portland Leather Goods, an apparel brand, wanted a faster, more flexible way to run direct mail after a previous test with another vendor left them waiting more than six weeks for performance data. They needed better mail formats beyond catalogs, quicker feedback loops, and a process that didn’t take up so much of the team’s time.

With PostPilot, Portland Leather Goods launched full-funnel programmatic direct mail across acquisition, retargeting, and retention, including MailMatch retargeting and automated VIP birthday postcard flows. PostPilot handled targeting, printing, and launch support, while PLG tracked results in real time; over the past year and a half, the program has driven 8 figures in revenue, and the birthday flow alone has produced 7 figures at a 15x+ ROI in under 6 months.

Portland Leather Goods

Matt Fey

Director of Marketing