Case Study: Plum Deluxe scales handwritten birthday wishes with PostPilot

Plum Deluxe Scales Handwritten Birthday Wishes with PostPilot

Plum Deluxe, a community-driven gourmet tea brand, wanted a scalable way to continue its tradition of sending personalized birthday cards to Tea Club members and Facebook community members. The challenge was delivering thoughtful, well-designed birthday mail at scale—especially when they didn’t always have customers’ birthday data or the time to handwrite cards themselves.

PostPilot solved this by enabling Plum Deluxe to send personalized handwritten birthday postcards automatically, including birthday identification for up to 90% of customers and timed direct mail with a 15% off offer. With PostPilot, Plum Deluxe achieved an average 9.6x ROAS and 28.5% CVR in Q4, while also using the platform for winback flows that performed well.

Plum Deluxe

Ciaran J. Keast

Director of Marketing Communications