Case Study: Petite Keep launches a highly incremental prospecting channel with PostPilot

Petite Keep drives 6.36x iROAS with PostPilot

Petite Keep, a family-oriented ecommerce brand, had seen great success using PostPilot's direct mail for retargeting and retention. Their challenge was to determine if this channel could also be effective for acquiring new customers through prospecting. They partnered with PostPilot to test its proprietary AcquisitionAI lookalike engine for this new purpose.

PostPilot's solution involved using AcquisitionAI to build targeted prospecting audiences and send them high-quality, gifting-focused Cardalogs. The results were highly incremental, with the first campaign driving a 6.36x iROAS and a follow-up campaign achieving a 5.41x iROAS. Based on this success, Petite Keep is now moving to fully automate its prospecting efforts with PostPilot's AcquisitionAI to continuously target the best new prospects.

Petite Keep